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The Vectors

Free tool

UTM campaign URL builder for clean GA4 tracking

Tag every campaign link consistently so Google Analytics attributes traffic correctly — and your channel reports finally make sense.

UTM Campaign URL Builder

Where the traffic comes from.

The marketing channel.

A consistent name for the campaign.

Paid keywords (optional).

Differentiate ads or links (optional).

Your campaign URL

Add a source, medium and campaign name to generate your URL.

How to use it

How to use the UTM Campaign URL Builder

  1. 1

    Enter the landing page URL you want to send people to.

  2. 2

    Add a source (where), medium (channel) and campaign name (why).

  3. 3

    Optionally add term and content to tell keywords or ad variations apart.

  4. 4

    Copy the generated URL and use it in your ad, email or social post.

Frequently asked questions

What are UTM parameters?

UTM parameters are tags added to a URL that tell analytics tools where a visitor came from, such as the source, medium and campaign. GA4 reads them automatically.

Are UTM parameters case sensitive?

Yes. GA4 treats 'Email' and 'email' as different values, which splits your reports. Use lowercase consistently across your team.

Should I use UTMs on internal links?

No. UTMs on links within your own site overwrite the original traffic source and break attribution. Use them only on links from external sources.

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