About us
About The Vectors – Your Growth Partner in Search
We're a team of 24 search marketers, engineers, writers and analysts who believe marketing should be measured in revenue. Since 2018, we've helped businesses get found — and chosen — wherever their customers search.
Our story
Built by marketers who were tired of vanity metrics
The Vectors started after years of watching businesses pay for reports full of rankings that never turned into customers. We wanted an agency that would be judged on the same numbers our clients are judged on.
Our mission is to make search the most dependable, profitable growth channel our clients have. Our vision is a web where the most helpful businesses are also the most visible — in search engines and in AI assistants alike.
Milestones are placeholders
2018
Founded with one promise
Started as a two-person SEO consultancy with a simple rule: every recommendation must connect to revenue.
2020
Paid media joins the team
Added Google and Microsoft Ads specialists so search strategy could cover organic and paid together.
2022
50 clients, 10 industries
Grew into a multi-disciplinary team serving healthcare, legal, ecommerce, SaaS and home services brands.
2024
AI search practice launched
Built one of the first dedicated answer and generative engine optimization offerings for AI assistants.
Today
24 specialists, one plan
SEO, AI search, paid media, digital PR, development, CRO and analytics working from one roadmap.
Core values
What we believe
Six principles that shape every recommendation, report and conversation.
Outcomes over output
We measure ourselves by leads and revenue, not by how many reports we send.
Radical transparency
You see every change, every link and every dollar — live, not in a quarterly PDF.
Sustainable tactics
No link schemes, no shortcuts that put your business at risk later.
Curiosity first
Search changes weekly. We test, learn and share what we find with clients first.
Partnership
We act like part of your team, with shared goals and honest conversations.
Plain English
No jargon walls. If we can't explain it simply, we don't understand it well enough.
The Vectors in numbers
- Years in business
- 8+
- Clients served (placeholder)
- 150+
- Keywords ranked (placeholder)
- 12,000+
- Client revenue influenced (placeholder)
- $85M+
Meet the team
The specialists behind your growth
Hover or tab to a card to learn more about each person.
Team profiles are placeholders
- JR
Jordan Reyes
Founder & Head of Strategy
14+ years experience
Jordan Reyes
Has led search programs for SaaS, ecommerce and multi-location brands since 2012.
- SEO strategy
- AI search
- Forecasting
- PN
Priya Nair
Director of Technical SEO
11+ years experience
Priya Nair
Engineer-turned-SEO who has planned more than 40 site migrations without traffic loss.
- Technical SEO
- JavaScript SEO
- Site migrations
- MB
Marcus Bell
Head of Paid Media
12+ years experience
Marcus Bell
Has managed more than $40M in Google and Microsoft Ads spend across legal, home services and ecommerce.
- Google Ads
- Microsoft Advertising
- Google Shopping
- EK
Elena Kowalski
Content & AI Search Lead
10+ years experience
Elena Kowalski
Former journalist who now helps brands become the answer in Google and AI assistants.
- Content strategy
- Answer engine optimization
- Generative engine optimization
- SO
Samuel Okafor
Digital PR & Link Building Manager
8+ years experience
Samuel Okafor
Turns client data into stories that earn coverage from national and trade publications.
- Digital PR
- Link building
- Data journalism
- HS
Hana Sato
CRO & Analytics Lead
9+ years experience
Hana Sato
Builds the measurement foundations and testing programs that turn traffic into revenue.
- GA4
- Google Tag Manager
- Looker Studio
Awards & certifications
Recognized expertise
- Google Ads Certified
- Microsoft Advertising Certified
- Google Analytics Certified
- HubSpot Content Certified
- Industry award (placeholder)
- Best agency shortlist (placeholder)
Our methodology
The Vector Framework: Technical · Content · Authority
A vector has magnitude and direction. Our framework makes sure your effort has both: every piece of work strengthens one of three pillars, and every pillar points at revenue.
Technical
A fast, crawlable, accessible site that search engines and AI crawlers can understand without effort. We fix what blocks rankings before creating anything new.
Content
Answer-first pages built from real customer questions and your team's expertise — structured to rank, to be quoted by AI and to convert.
Authority
Editorial links, digital PR, reviews and consistent brand information that prove to search engines and assistants that you are the trusted choice.
Measurement runs through all three: before we start, we agree which numbers define success and set up tracking to prove it.
Culture
Life at The Vectors
Remote-friendly, learning-obsessed and serious about work-life balance.
Gallery images are placeholders
Let's grow together
Tell us where you want to be in twelve months. We'll show you how search can get you there.