AI Search
Generative Engine Optimization for AI Search Visibility
Get recommended by ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews when buyers ask for the best options in your category.
Generative engine optimization (GEO) helps your brand appear, be accurately described and be recommended in answers produced by AI assistants and AI-powered search. When a buyer asks an assistant which provider to choose, GEO is how you make the shortlist.
AI assistants assemble answers from what they've learned and what they retrieve from the web. They favor brands that are consistently described across trusted sources, frequently mentioned by independent publications, and supported by clear, citable content on their own sites.
Our GEO programs measure how AI systems currently talk about you, fix inaccuracies, strengthen the signals they rely on and track your share of AI answers over time.
What is generative engine optimization?
Generative engine optimization (GEO) is the practice of improving how often and how accurately a brand appears in AI-generated answers from tools like ChatGPT, Gemini, Perplexity and Google AI Overviews. It combines entity consistency, citable original content, brand mentions on trusted sites and AI-crawler accessibility.
Part of our full service lineup.
The problem
Sound familiar?
The most common issues we hear from new clients — and how we fix them.
Problem: AI assistants don't mention your brand at all.
Our solution: We build the entity signals and third-party mentions that put you in contention.
Problem: AI describes your product inaccurately.
Our solution: We correct the sources AI relies on and publish authoritative, up-to-date information.
Problem: You have no idea how visible you are in AI search.
Our solution: Prompt tracking shows your share of AI answers versus competitors.
What's included
Everything in our Generative Engine Optimization program
AI visibility baseline
How ChatGPT, Gemini, Perplexity, Copilot and AI Overviews describe you today.
Prompt tracking
Monitoring of 50–500 buyer prompts for mentions and citations.
Entity consistency
Aligned descriptions across your site, profiles, directories and review sites.
Citable content assets
Original data, definitions and comparisons AI systems like to quote.
Brand mention outreach
Coverage on publications and lists that AI sources draw from.
AI crawler access
Robots, rendering and llms.txt reviewed so AI crawlers can read you.
Structured data
Organization, Product and other schema that clarifies your entity.
Monthly AI share-of-voice report
Mentions, sentiment and citations versus competitors.
Our process
How we deliver results
A clear, repeatable process — so you always know what's happening and why.
- 01
Benchmark
Track prompts and record current AI answers.
- 02
Diagnose
Identify missing sources, inaccuracies and gaps.
- 03
Fix entities
Align brand information everywhere it appears.
- 04
Create & earn
Publish citable assets and earn mentions.
- 05
Monitor
Track share of AI answers and refine monthly.
Results
Share of AI answers over time
In our B2B SaaS case study, the brand's share of AI answers across 120 tracked prompts grew from 6% to 28% in ten months.
- AI answer citations (case study)
- 4.6×
- Monthly AI referral sessions
- 2,350
- Demo requests influenced / month
- 37
Case study
Sample data — replace before launch
Getting a B2B SaaS brand cited by ChatGPT, Gemini and Perplexity
- Client
- Mid-market B2B workflow software company
- Challenge
- When prospects asked AI assistants for the best tools in the category, the brand was rarely mentioned — and when it was, the description was two product versions out of date.
- Result
- Turned product documentation and proprietary benchmarks into citable assets, lifting the brand's share of AI answers in its category from near zero.
Share of AI answers (120 tracked prompts)
Before
6%
After
28%
4.6×
AI answer citations
How AI assistants choose which brands to mention
Large language models form an impression of brands from the vast body of text they're trained on, and many assistants supplement that with live web retrieval. Brands that appear frequently and consistently in credible sources — industry publications, review platforms, comparison articles, forums and their own well-structured sites — are more likely to be mentioned.
That means GEO isn't about tricks. It's about making sure accurate, compelling information about your brand exists in the places these systems look, and that your own site states it clearly.
Measuring AI visibility honestly
AI answers vary by phrasing, user context and time, so a single screenshot proves very little. We track a defined set of prompts repeatedly across platforms and report trends in mention rate, position within answers, sentiment and cited sources.
We also connect AI referral traffic in your analytics to conversions, so you can see whether AI visibility is turning into pipeline — not just mentions.
Ready to see what this could look like for you? Contact our team or browse our case studies.
Why The Vectors
Why growth-focused teams choose us
Senior expertise, honest reporting and strategies built for how people search today.
A dedicated specialist
One senior strategist who knows your business, backed by technical, content and paid specialists — not a rotating cast of account managers.
Transparent live dashboard
Rankings, traffic, leads and revenue in one place, updated daily. You always know what we did and what it achieved.
No long contracts
After a 90-day onboarding period, every plan is month to month. We keep clients with results, not paperwork.
AI-ready strategies
Every program is built for Google, Bing and AI assistants like ChatGPT, Gemini and Perplexity — not just yesterday's ten blue links.
Pricing
Plans starting from $2,500/month
Every plan includes a dedicated strategist, a live dashboard and month-to-month terms after onboarding. Final pricing follows your free audit.
Starter
Benchmark and fix how AI assistants describe your brand.
$1,800/month
- AI visibility baseline (5 platforms)
- Entity & schema clean-up
- 10 answer-first page rewrites
- Monthly citation report
- Most popular
Growth
Grow your share of citations across ChatGPT, Gemini and Perplexity.
$3,500/month
- Everything in Starter
- Prompt tracking for 100+ queries
- Original data & citation assets
- Brand mention outreach
- Live dashboard
Enterprise
For category leaders protecting their narrative at scale.
$7,000+/month
- Everything in Growth
- Multi-brand / multi-market tracking
- Knowledge-graph engineering
- Quarterly executive reviews
Prices in USD, excluding ad spend. Placeholder pricing — update in content/pricing.ts.
FAQ
Generative Engine Optimization questions, answered
Can you guarantee ChatGPT will recommend my brand?
No one can guarantee AI outputs. We can measurably improve the signals AI systems rely on and track your share of answers over time, which is how progress should be judged.
How is GEO different from SEO?
SEO focuses on rankings in search results. GEO focuses on mentions and citations in AI-generated answers. They share foundations — quality content, authority, technical access — but GEO places more weight on entity consistency and third-party mentions.
Which AI platforms do you track?
We typically track ChatGPT, Google Gemini, Google AI Overviews and AI Mode, Perplexity, Microsoft Copilot and Claude, customized to where your buyers research.
What is llms.txt and do I need it?
llms.txt is a proposed file that summarizes your site for AI tools. Support across platforms is limited, so it's a low-cost addition rather than a priority; we include it alongside more impactful work.
Should I block AI crawlers?
If you want AI visibility, generally no. Blocking AI crawlers can reduce how often assistants cite or describe your content accurately. We help you decide based on your content and business model.
How long does GEO take?
Assistants using live retrieval can reflect changes within weeks. Shifts in how models describe your brand from training data take longer, often several months.
Get a free Generative Engine Optimization audit
Tell us about your business and a senior strategist will send a prioritized action plan within a few business days.
- Technical health & Core Web Vitals check
- Keyword and competitor gap analysis
- Local and AI search visibility snapshot
- A 90-day action plan, free to keep
Prefer to talk? +1 (555) 010-2030 or contact us.