Paid Media
Bing Ads Management on Microsoft Advertising
Reach millions of Bing, Microsoft Edge, Copilot and partner-network searchers — often at lower cost per click than Google.
Our Bing ads management service helps you reach searchers on the Microsoft Advertising network, which powers ads on Bing, Microsoft Edge, Copilot experiences, MSN and partner search engines.
Microsoft's audience skews older, more affluent and more professional than average, and competition is usually lower than on Google. For many advertisers, that combination produces cheaper clicks and strong conversion rates.
Many businesses simply import their Google campaigns and forget about them. We optimize Microsoft Advertising as a channel in its own right, using its unique targeting options and audience data.
Is Bing ads management worth it?
Bing ads management is worth it for many businesses because Microsoft Advertising often delivers lower cost per click, less competition and an audience with above-average household income. It complements Google Ads by reaching searchers on Bing, Edge, Copilot and partner sites, typically adding incremental conversions at an efficient cost.
Part of our PPC Management.
The problem
Sound familiar?
The most common issues we hear from new clients — and how we fix them.
Problem: Your imported Google campaigns underperform on Bing.
Our solution: We tailor bids, targeting and creative to Microsoft's audience and auction.
Problem: You're not using Microsoft's unique targeting.
Our solution: LinkedIn profile targeting and Microsoft audiences reach the right decision-makers.
Problem: Tracking on Microsoft Ads is incomplete.
Our solution: UET tags and conversion goals configured properly from day one.
What's included
Everything in our Microsoft Ads program
Account audit or setup
Structure, tracking and opportunity review.
Smart Google imports
Campaigns imported then adapted, not copied blindly.
UET tracking
Universal Event Tracking and conversion goals configured.
LinkedIn profile targeting
Target by company, industry and job function (B2B).
Microsoft Shopping & PMax
Product ads for ecommerce brands.
Audience ads
Native placements across the Microsoft network.
Bid & budget optimization
Managed separately from your Google settings.
Cross-platform reporting
Microsoft and Google performance side by side.
Our process
How we deliver results
A clear, repeatable process — so you always know what's happening and why.
- 01
Assess
Review your Google data to estimate Microsoft potential.
- 02
Set up
Tracking, imports and targeting configured.
- 03
Adapt
Bids and creative tailored to Microsoft's audience.
- 04
Optimize
Ongoing search term, bid and audience refinement.
Results
Incremental conversions at a lower CPC
Microsoft Advertising typically adds a meaningful layer of extra conversions on top of Google. Illustrative monthly conversions after optimization.
- Average CPC vs Google (placeholder)
- −35%
- Incremental conversions (placeholder)
- +18%
- Typical time to optimize
- 30 days
Case study
Sample data — replace before launch
Cutting cost per signed case by 41% for a personal injury firm
- Client
- Personal injury law firm
- Challenge
- The firm spent heavily on Google Ads but measured success by leads. Roughly two-thirds of those leads were unqualified — wrong practice area, wrong state or existing clients — so the algorithm was learning to find more of the wrong people.
- Result
- Connected call tracking to the firm's intake system so Google Ads could optimize for signed cases instead of form fills.
Cost per signed case
Before
$3,900
After
$2,300
−41%
cost per signed case
Who searches on Microsoft's network?
Bing is the default search engine on Windows devices and the Microsoft Edge browser, and it powers search experiences inside Microsoft products. Many professionals search on work computers where Bing is the default, which makes Microsoft Advertising particularly valuable for B2B and high-consideration purchases.
Microsoft also offers LinkedIn profile targeting, letting you adjust bids based on a searcher's company, industry or job function — a powerful option you won't find on Google.
Ads in AI-powered search experiences
Microsoft has integrated ads into Copilot and other AI-assisted search experiences. As more people search conversationally, being present in these placements helps brands reach buyers at the moment they ask for recommendations.
We monitor how these placements perform within your campaigns and adjust strategy as Microsoft's ad formats evolve.
Ready to see what this could look like for you? Contact our team or browse our case studies.
Why The Vectors
Why growth-focused teams choose us
Senior expertise, honest reporting and strategies built for how people search today.
A dedicated specialist
One senior strategist who knows your business, backed by technical, content and paid specialists — not a rotating cast of account managers.
Transparent live dashboard
Rankings, traffic, leads and revenue in one place, updated daily. You always know what we did and what it achieved.
No long contracts
After a 90-day onboarding period, every plan is month to month. We keep clients with results, not paperwork.
AI-ready strategies
Every program is built for Google, Bing and AI assistants like ChatGPT, Gemini and Perplexity — not just yesterday's ten blue links.
Pricing
Plans starting from $800/month
Every plan includes a dedicated strategist, a live dashboard and month-to-month terms after onboarding. Final pricing follows your free audit.
Starter
For ad spend up to $10k/month on one platform.
$1,200/month
- Account audit & rebuild
- Conversion tracking setup
- Weekly optimizations
- Monthly report + call
- Most popular
Growth
For spend of $10k–$50k/month across Google and Microsoft.
$2,500/month
- Everything in Starter
- Performance Max & Shopping
- Landing page testing
- Offline conversion imports
- Live ROAS dashboard
Enterprise
For spend above $50k/month or multi-region accounts.
10% of spend
- Everything in Growth
- Dedicated paid media lead
- Custom scripts & automation
- Incrementality testing
Prices in USD, excluding ad spend. Placeholder pricing — update in content/pricing.ts.
FAQ
Microsoft Ads questions, answered
Is Microsoft Advertising the same as Bing Ads?
Yes. Bing Ads was rebranded as Microsoft Advertising. It serves ads on Bing, Microsoft Edge, Copilot experiences, MSN and partner sites.
Can I just import my Google Ads campaigns?
Importing is a good starting point, but performance improves when you adjust bids, budgets, targeting and creative for Microsoft's audience and auction dynamics.
How much traffic can Microsoft Ads deliver?
Volume is lower than Google — often a fraction of it — but costs are usually lower too, so it can add efficient incremental conversions.
Is Microsoft Ads good for B2B?
Yes. Its professional audience and LinkedIn profile targeting make it especially effective for B2B lead generation.
Do you manage Microsoft Shopping campaigns?
Yes. We connect Microsoft Merchant Center, import or optimize feeds and manage Shopping and Performance Max campaigns on Microsoft.
What budget do I need?
Many advertisers start with 10–20% of their Google Ads budget and scale up based on results.
Get a free Microsoft Ads audit
Tell us about your business and a senior strategist will send a prioritized action plan within a few business days.
- Technical health & Core Web Vitals check
- Keyword and competitor gap analysis
- Local and AI search visibility snapshot
- A 90-day action plan, free to keep
Prefer to talk? +1 (555) 010-2030 or contact us.