Paid Media
PPC Management Services Built Around Profit
Search, Shopping and Performance Max campaigns managed by certified specialists and optimized for the outcome that matters: profitable customers.
Our PPC management services help businesses turn ad spend into profitable growth across Google Ads, Google Shopping and Microsoft Advertising. We optimize for revenue, qualified leads and return on ad spend — not clicks, impressions or vanity metrics.
Pay-per-click advertising rewards precision. Small improvements in targeting, tracking, bidding and landing pages compound into large differences in cost per acquisition. Unfortunately, many accounts run on autopilot, optimizing toward the wrong conversions or wasting budget on irrelevant searches.
We audit, rebuild and manage accounts with rigorous testing, clean conversion data and complete transparency. You own your accounts and data, always.
What do PPC management services include?
PPC management services include account audits, keyword and audience research, campaign structure, ad copywriting, bidding strategy, conversion tracking, landing page recommendations, ongoing optimization and reporting. Strong PPC management focuses on profitable outcomes such as qualified leads, sales and return on ad spend.
Part of our full service lineup.
The problem
Sound familiar?
The most common issues we hear from new clients — and how we fix them.
Problem: Your cost per lead keeps rising.
Our solution: We cut wasted spend with negative keywords, better targeting and smarter bidding.
Problem: Ads generate leads that never become customers.
Our solution: Offline conversion imports teach the algorithm which leads are actually valuable.
Problem: You can't tell what your agency actually does.
Our solution: Change logs, live dashboards and monthly calls show exactly what we did and why.
What's included
Everything in our PPC Management program
PPC account audit
Structure, tracking, waste and opportunities identified.
Conversion tracking
GA4, Google Ads and CRM conversions set up correctly.
Campaign build & restructure
Search, Shopping, Performance Max and remarketing.
Ad copy & creative testing
Continuous testing of messages and assets.
Bid & budget management
Smart bidding guided by clean, valuable conversion data.
Negative keyword management
Ongoing pruning of irrelevant searches.
Landing page optimization
Recommendations and tests that lift conversion rates.
Live ROAS dashboard
Spend, conversions, CPA and ROAS updated daily.
Specialisms
Specialist PPC Management services
Focused programs for specific platforms, business models and goals.
Our process
How we deliver results
A clear, repeatable process — so you always know what's happening and why.
- 01
Audit
Account, tracking and competitor analysis.
- 02
Fix tracking
Accurate, valuable conversions in place first.
- 03
Rebuild
Campaign structure aligned with your goals.
- 04
Optimize
Weekly bidding, keyword and creative improvements.
- 05
Scale
Expand what works into new channels and audiences.
Results
Lower costs, more customers
In our personal injury case study, connecting intake data to Google Ads cut cost per signed case by 41% in nine months.
- Cost per signed case (case study)
- −41%
- Qualified lead rate
- 61%
- Signed cases per month
- 29
Case study
Sample data — replace before launch
Cutting cost per signed case by 41% for a personal injury firm
- Client
- Personal injury law firm
- Challenge
- The firm spent heavily on Google Ads but measured success by leads. Roughly two-thirds of those leads were unqualified — wrong practice area, wrong state or existing clients — so the algorithm was learning to find more of the wrong people.
- Result
- Connected call tracking to the firm's intake system so Google Ads could optimize for signed cases instead of form fills.
Cost per signed case
Before
$3,900
After
$2,300
−41%
cost per signed case
Why conversion tracking makes or breaks PPC
Modern ad platforms rely on automated bidding. The algorithm optimizes toward whatever you tell it is a conversion. If that's every form fill — including spam and unqualified enquiries — it will find more of them.
We start every engagement by fixing tracking: verifying conversions, assigning values, and where possible importing downstream outcomes such as qualified leads, sales or signed contracts from your CRM. Better data in means better results out.
PPC and SEO working together
Paid and organic search share the same results page. Running them together lets you use PPC data to find high-converting keywords for SEO, cover gaps while organic rankings grow, and reduce paid spend on terms where you already rank strongly.
Because we manage both, we can coordinate budgets and messaging across channels rather than having two vendors compete for credit.
Ready to see what this could look like for you? Contact our team or browse our case studies.
Why The Vectors
Why growth-focused teams choose us
Senior expertise, honest reporting and strategies built for how people search today.
A dedicated specialist
One senior strategist who knows your business, backed by technical, content and paid specialists — not a rotating cast of account managers.
Transparent live dashboard
Rankings, traffic, leads and revenue in one place, updated daily. You always know what we did and what it achieved.
No long contracts
After a 90-day onboarding period, every plan is month to month. We keep clients with results, not paperwork.
AI-ready strategies
Every program is built for Google, Bing and AI assistants like ChatGPT, Gemini and Perplexity — not just yesterday's ten blue links.
Pricing
Plans starting from $1,200/month
Every plan includes a dedicated strategist, a live dashboard and month-to-month terms after onboarding. Final pricing follows your free audit.
Starter
For ad spend up to $10k/month on one platform.
$1,200/month
- Account audit & rebuild
- Conversion tracking setup
- Weekly optimizations
- Monthly report + call
- Most popular
Growth
For spend of $10k–$50k/month across Google and Microsoft.
$2,500/month
- Everything in Starter
- Performance Max & Shopping
- Landing page testing
- Offline conversion imports
- Live ROAS dashboard
Enterprise
For spend above $50k/month or multi-region accounts.
10% of spend
- Everything in Growth
- Dedicated paid media lead
- Custom scripts & automation
- Incrementality testing
Prices in USD, excluding ad spend. Placeholder pricing — update in content/pricing.ts.
FAQ
PPC Management questions, answered
How much does PPC management cost?
Management starts at $1,200 per month for smaller accounts. Larger accounts are typically priced as a percentage of ad spend or a fixed fee based on complexity. Ad spend is paid directly to the platforms.
What is a good minimum ad budget?
It depends on your industry's click costs, but most businesses need at least $1,500 to $3,000 per month in ad spend to gather enough data for effective optimization.
Will I own my ad accounts?
Yes. Accounts are created in your name or yours stay yours. We get managed access, and you keep full ownership of accounts, data and creative.
How quickly will I see results?
Paid search can generate leads within days of launch. Optimization usually improves efficiency significantly over the first 60 to 90 days as data accumulates.
Do you manage Performance Max campaigns?
Yes. We manage Performance Max with careful asset groups, audience signals, brand exclusions and reporting, and test it against standard Search and Shopping campaigns.
Is there a long-term contract?
No. After an initial 90-day period, PPC management is month to month with 30 days' notice.
Related services
Get a free PPC Management audit
Tell us about your business and a senior strategist will send a prioritized action plan within a few business days.
- Technical health & Core Web Vitals check
- Keyword and competitor gap analysis
- Local and AI search visibility snapshot
- A 90-day action plan, free to keep
Prefer to talk? +1 (555) 010-2030 or contact us.