Now offering AI Search Optimization — get found in ChatGPT, Gemini & Google AI Overviews.New: AI Search Optimization. Learn more about AI search optimization
Case study · Real Estate
Quarterly housing-affordability studies earned national and local coverage and moved the brokerage onto page one for competitive city-level terms.
Sample data — replace before launch
Referring domains
210455
Before: 210. After: 455.
City keywords on page one
841
Before: 8. After: 41.
Organic seller-lead forms / month
2674
Before: 26. After: 74.
The challenge
The brokerage competed with national portals that had thousands of referring domains. Paid links were off the table, and generic guest posts had produced no measurable movement.
The strategy
We combined public listing and income data into a quarterly affordability index by neighborhood, with clear methodology and downloadable charts.
Each release was cut into city-specific stories so regional outlets had a reason to cover it, not just national ones.
Coverage was pointed at city hub pages, then reinforced with internal links so authority flowed to listing and agent pages.
The results
“We went from chasing links to journalists emailing us for the next report.”
Sample
Rebuilt location pages, cleaned 300+ citations and turned reviews into a weekly habit, moving every clinic into the local 3-pack for its core treatments.
+212%
calls from Google Maps
Sample
Fixed faceted-navigation bloat, rewrote 140 category pages around buyer intent and added comparison content that converted researchers into customers.
+118%
organic revenue
Sample
Turned product documentation and proprietary benchmarks into citable assets, lifting the brand's share of AI answers in its category from near zero.
4.6×
AI answer citations
Tell us about your business and a senior strategist will send a prioritized action plan within a few business days.
Prefer to talk? +1 (555) 010-2030 or contact us.