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The Vectors

Case study · Healthcare

How a 9-location dental group tripled map-pack calls

Rebuilt location pages, cleaned 300+ citations and turned reviews into a weekly habit, moving every clinic into the local 3-pack for its core treatments.

Get results like these
Client
Regional multi-location dental group
Duration
12 months
Updated

Sample data — replace before launch

Results at a glance

  • Calls from Google Maps / month

    4101,280

    Before: 410. After: 1,280.

  • Clinics in the local 3-pack

    2 of 99 of 9

    Before: 2 of 9. After: 9 of 9.

  • Average star rating

    4.34.8

    Before: 4.3. After: 4.8.

The challenge

Where they started

The group had grown through acquisition, so each clinic carried a different name format, phone number and website history. Google treated several locations as separate, competing businesses, and two clinics had duplicate profiles splitting their reviews.

Location pages were thin copies of one template, and none of them ranked for treatment-plus-city searches such as "emergency dentist" or "Invisalign" in their own neighborhoods.

The strategy

What we did

  1. Step 1

    NAP and profile consolidation

    We merged duplicate Business Profiles, standardized names, categories and hours, and corrected 312 directory citations so every signal pointed to one entity per clinic.

  2. Step 2

    Location pages people actually use

    Each clinic got a unique page with dentist bios, parking and insurance details, treatment FAQs and LocalBusiness schema — written from interviews with front-desk staff.

  3. Step 3

    Review velocity system

    A two-text follow-up after appointments lifted the review rate from roughly 1 to 6 new reviews per clinic per month, with owner replies inside 48 hours.

The results

Monthly calls from Google Business Profiles

With The Vectors Projected without changesMonthly calls from Google Business Profiles: M1 With The Vectors 410, Projected without changes 410; M2 With The Vectors 460, Projected without changes 405; M3 With The Vectors 540, Projected without changes 398; M4 With The Vectors 610, Projected without changes 420; M5 With The Vectors 700, Projected without changes 415; M6 With The Vectors 790, Projected without changes 402; M7 With The Vectors 860, Projected without changes 410; M8 With The Vectors 950, Projected without changes 400; M9 With The Vectors 1030, Projected without changes 412; M10 With The Vectors 1120, Projected without changes 418; M11 With The Vectors 1190, Projected without changes 405; M12 With The Vectors 1280, Projected without changes 410

Client testimonial

“For the first time, every clinic shows up when someone nearby searches for what we do. The phones noticed before the reports did.”
Operations Director · Multi-location dental group (placeholder)

Services used in this project

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