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The Vectors

Case study · Ecommerce

Category-page SEO that doubled an outdoor retailer's organic revenue

Fixed faceted-navigation bloat, rewrote 140 category pages around buyer intent and added comparison content that converted researchers into customers.

Get results like these
Client
Independent outdoor gear retailer on Shopify
Duration
12 months
Updated

Sample data — replace before launch

Results at a glance

  • Organic revenue / month

    $84k$183k

    Before: $84k. After: $183k.

  • Indexable URLs

    41,6003,250

    Before: 41,600. After: 3,250.

  • Category keywords in top 3

    37164

    Before: 37. After: 164.

The challenge

Where they started

Filter combinations had created more than 40,000 indexable URLs, diluting crawl budget and producing thousands of near-duplicate pages. Meanwhile, the store's most profitable categories sat on page two behind big-box competitors.

Product descriptions were copied from manufacturers, so the site offered nothing Google could not find elsewhere.

The strategy

What we did

  1. Step 1

    Crawl control

    Canonical rules, robots directives and a curated set of indexable filter pages cut indexable URLs by 92% while keeping the combinations people actually search for.

  2. Step 2

    Intent-led category copy

    Every priority category got buying guidance, sizing help and FAQs placed below the product grid so shoppers and search engines both got what they needed.

  3. Step 3

    Comparison hub

    Eighteen hands-on comparison guides captured high-intent "best" and "vs" searches and linked directly into category pages.

The results

Organic revenue (USD thousands)

With The Vectors Projected without changesOrganic revenue (USD thousands): M1 With The Vectors 84k, Projected without changes 84k; M2 With The Vectors 88k, Projected without changes 82k; M3 With The Vectors 95k, Projected without changes 86k; M4 With The Vectors 104k, Projected without changes 85k; M5 With The Vectors 112k, Projected without changes 83k; M6 With The Vectors 121k, Projected without changes 88k; M7 With The Vectors 133k, Projected without changes 84k; M8 With The Vectors 142k, Projected without changes 86k; M9 With The Vectors 151k, Projected without changes 85k; M10 With The Vectors 162k, Projected without changes 87k; M11 With The Vectors 171k, Projected without changes 84k; M12 With The Vectors 183k, Projected without changes 86k

Client testimonial

“They found problems three previous agencies missed, explained them in plain English and fixed them without breaking the store.”
Founder · Outdoor gear retailer (placeholder)

Services used in this project

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