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The Vectors

Case study · Home Services

Scaling local visibility across 46 home-services franchise territories

A templated-but-unique location page system and a franchisee review program lifted non-branded leads in every territory.

Get results like these
Client
Home-services franchise brand
Duration
14 months
Updated

Sample data — replace before launch

Results at a glance

  • Non-branded organic leads / month

    5201,390

    Before: 520. After: 1,390.

  • Territories ranking top 3 for core service

    1139

    Before: 11. After: 39.

  • Time to first lead (new territory)

    ~11 months~6 weeks

    Before: ~11 months. After: ~6 weeks.

The challenge

Where they started

Franchisees ran their own micro-sites, some with outdated branding and conflicting phone numbers. Corporate had no view of local performance and new territories took a year to gain any visibility.

The strategy

What we did

  1. Step 1

    One domain, 46 strong pages

    Micro-sites were consolidated into a central domain with redirects, and each territory page combined brand content with local proof: jobs completed, technicians and service-area maps.

  2. Step 2

    Franchise playbook

    Franchisees received a monthly checklist for Business Profile posts, photos and review replies, with a leaderboard to keep momentum.

  3. Step 3

    Launch kit for new territories

    New locations go live with schema, citations and a profile on day one, cutting time-to-first-lead from months to weeks.

The results

Non-branded organic leads per month

With The Vectors Projected without changesNon-branded organic leads per month: M1 With The Vectors 520, Projected without changes 520; M2 With The Vectors 560, Projected without changes 515; M3 With The Vectors 640, Projected without changes 530; M4 With The Vectors 720, Projected without changes 525; M5 With The Vectors 800, Projected without changes 518; M6 With The Vectors 880, Projected without changes 522; M7 With The Vectors 960, Projected without changes 530; M8 With The Vectors 1040, Projected without changes 520; M9 With The Vectors 1130, Projected without changes 528; M10 With The Vectors 1220, Projected without changes 524; M11 With The Vectors 1300, Projected without changes 519; M12 With The Vectors 1390, Projected without changes 520

Client testimonial

“Franchisees used to ask what marketing was doing for them. Now they ask how to get more of it.”
CMO · Home-services franchise (placeholder)

Services used in this project

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