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The Vectors

Case study · Finance

A zero-loss platform migration for a fintech publisher

Planned and executed a 28,000-URL migration to a headless stack with no traffic dip and a 47% faster Largest Contentful Paint.

Get results like these
Client
Personal finance publisher and comparison platform
Duration
6 months
Updated

Sample data — replace before launch

Results at a glance

  • Organic sessions (90 days after launch)

    1.12M1.50M

    Before: 1.12M. After: 1.50M.

  • Mobile LCP (field data)

    4.1s2.2s

    Before: 4.1s. After: 2.2s.

  • Indexed pages lost

    —0

    Before: —. After: 0.

The challenge

Where they started

The legacy CMS was slow and fragile, but the site earned most of its revenue from organic search. A previous migration attempt by another vendor had been rolled back after traffic fell 30% in a week.

The strategy

What we did

  1. Step 1

    URL-by-URL redirect map

    Every URL was crawled, scored by traffic and links, and mapped one-to-one, with automated tests run against staging before go-live.

  2. Step 2

    Performance budget

    Image pipelines, font subsetting and server rendering brought mobile LCP from 4.1s to 2.2s.

  3. Step 3

    Launch-week war room

    Hourly log-file and Search Console monitoring caught and fixed 63 edge-case 404s within the first 48 hours.

The results

Organic sessions (thousands)

With The Vectors Projected without changesOrganic sessions (thousands): M1 With The Vectors 1120k, Projected without changes 1120k; M2 With The Vectors 1115k, Projected without changes 1110k; M3 With The Vectors 1130k, Projected without changes 1125k; M4 With The Vectors 1190k, Projected without changes 1118k; M5 With The Vectors 1240k, Projected without changes 1115k; M6 With The Vectors 1290k, Projected without changes 1122k; M7 With The Vectors 1330k, Projected without changes 1119k; M8 With The Vectors 1370k, Projected without changes 1121k; M9 With The Vectors 1410k, Projected without changes 1117k; M10 With The Vectors 1440k, Projected without changes 1120k; M11 With The Vectors 1470k, Projected without changes 1123k; M12 With The Vectors 1500k, Projected without changes 1120k

Client testimonial

“Migrations are where SEO budgets go to die. This one paid for itself in the first quarter.”
Head of Growth · Fintech publisher (placeholder)

Services used in this project

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