Now offering AI Search Optimization — get found in ChatGPT, Gemini & Google AI Overviews.New: AI Search Optimization. Learn more about AI search optimization
Content & AI Search Lead at The Vectors
Elena spent eight years as a business journalist before joining the agency side. She knows what makes a source quotable, which turns out to be exactly what AI assistants look for, too.
She leads our content strategy, answer engine optimization and generative engine optimization work, and edits every long-form article we publish.
AI Search · · 5 min read
Learn how generative engine optimization works, why AI assistants cite some brands and not others, and seven steps to grow your visibility in AI search.
By Elena Kowalski