Jordan started in search as an in-house marketer at a regional ecommerce company, where organic traffic was the difference between a good quarter and layoffs. That pressure shaped an approach built on measurable outcomes rather than ranking screenshots.
Before founding The Vectors, Jordan ran SEO for a portfolio of B2B software companies and advised private-equity firms on the search potential of acquisitions. Today Jordan sets strategy for every client engagement and personally reviews each free audit before it is sent.