Legal marketing
Law Firm SEO and PPC Built Around Signed Cases
Legal keywords are among the most expensive on the internet, so every click and every ranking position has to earn its keep. Our law firm SEO and paid search programs focus on one outcome: qualified consultations that turn into signed cases.
Overview
We help personal injury, family, criminal defense, immigration and business law firms build practice-area authority, dominate local results in the cities they serve and connect intake data back to marketing so spend follows revenue.
The challenges
What makes legal marketing hard
Brutal competition
National lead-generation sites and well-funded firms bid and publish aggressively.
Unqualified leads
Many enquiries are for the wrong practice area, jurisdiction or case value.
Advertising rules
Bar association guidelines restrict claims, testimonials and how results can be described.
Our approach
How we win in your market
- 01
Practice-area hubs
In-depth pages for each case type and city, written in plain language and reviewed by your attorneys.
- 02
Intake integration
Call tracking and CRM imports so campaigns optimize toward signed cases.
- 03
Local dominance
Business Profile optimization for each office plus legal directory citations.
- 04
Compliant messaging
Copy reviewed against the advertising rules of your jurisdiction.
Legal case study
Sample data — replace before launch
Cutting cost per signed case by 41% for a personal injury firm
- Client
- Personal injury law firm
- Challenge
- The firm spent heavily on Google Ads but measured success by leads. Roughly two-thirds of those leads were unqualified — wrong practice area, wrong state or existing clients — so the algorithm was learning to find more of the wrong people.
- Result
- Connected call tracking to the firm's intake system so Google Ads could optimize for signed cases instead of form fills.
Cost per signed case
Before
$3,900
After
$2,300
−41%
cost per signed case
FAQ
Legal SEO questions
Is SEO or Google Ads better for law firms?
Most firms benefit from both. Google Ads produces cases quickly while SEO builds a lower-cost source of consultations over six to twelve months. We usually start with ads for immediate volume and shift budget as organic rankings grow.
Can you guarantee first-page rankings?
No reputable agency can guarantee rankings, and bar rules discourage marketing claims that cannot be substantiated. We commit to a clear plan, transparent reporting and measurable growth in qualified consultations.
Do you work with multiple firms in the same city?
We will not work with two firms competing for the same practice area in the same market, so your strategy is never shared with a direct competitor.
Get a free legal marketing audit
Tell us about your business and a senior strategist will send a prioritized action plan within a few business days.
- Technical health & Core Web Vitals check
- Keyword and competitor gap analysis
- Local and AI search visibility snapshot
- A 90-day action plan, free to keep
Prefer to talk? +1 (555) 010-2030 or contact us.